Through the years, more and more online casinos are providing the instant play platform. This feature is proven to deliver efficient results in addressing the players’ specific needs. Aside from that, many have also seen the practical side of capitalizing into the web-based feature.Taking advantage of the Flash PlayerInitially developed by Macromedia, the Flash Player is an application that is carefully designed and developed to enrich the web-user experience via permitting a more dynamic, animated and interactive content. Due to this, it paved way for video and music streaming. Static graphic and images soon came into life. Its introduction to the market has readily affected the way casino products are delivered and served to the players.Many have realized Flash’s potential not only in generating online gamblers but also in maintaining and retaining them. It is something fresh, new and unique, considering that the general preference is still, downloadable games.Pushing a no-download casino visionNow, there are several reasons or factors that pushed online casinos in integrating instant play into their systems.First, online casinos, such as 12BET, for example, have become more aware and sensitive to industry and player needs. The online gambling industry begged for a platform that can be easily accessed. Players, on the other hand, were looking for another means or way in which they can continue their game without downloading anything. All of them see this feature as the only answer.Secondly, online casinos know that they have to be technologically competitive. They need something that would make them stand-out and become the primary online gambling source.Unmet expectationsMuch to the disappointment of many, instant play was unable to deliver favorable results. Browser bugs, technical glitches and cybercrime paranoia struck many players. The earlier era was plagued by constant browser crashing and web page freezing, thus, leaving the players with no choice but to start all over again. This was not only frustrating, but also very disappointing since the initial games were not saved. Every time the computer hangs, it foretells the danger of losing all one’s winnings.Technology, instant play and beyondThe initial frustration did not last for a long time. Indeed, it was short-lived as technological improvements and innovations entered the whole picture. The Flash player became more stable and compatible with browsers. Bugs and security issues slowly faded. What happened was the materialization of a dream. The idea of having a “no-download” online casino, finally came into life. Major improvements were performed and implemented-so improved that it felt like playing via the downloadable software.Instant play, has indeed come a long way. It simply needed proper timing and technology to take a big leap.